A production leader and filmmaker who came up through the craft - camera, edit suite, studio floor - before building the production systems behind some of Hearst's most recognized video brands.

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As Supervising Producer at Hearst Central Video, I oversaw the development of 16 series for active rotation for Cosmopolitan, Elle, Harper's Bazaar, and Esquire, growing combined monthly views by 24% and social following by 3.3 million without adding budget or headcount.

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Before all that, the long way round. Broadcast journalism on Irish radio. Film school in Dublin, specializing in documentary directing and sound design.

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Then New York and in my first year here I started capturing snippets of what was all new to my eyes, the color, the drama, the spectacular and the people. I thought the project would last the summer. It lasted twelve months. I edited it together, waited for a quiet news day, and dropped it. A Year in New York hit a million views in three weeks and earned a Vimeo Staff Pick. It's still the project I'm most proud of.

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I joined Hearst in 2015 and spent a decade there, moving from shooting and editing for its biggest brands to designing the production frameworks that let those brands grow. That combination — knowing the craft from the inside and building the systems around it — is what I bring to every project.

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Currently freelancing as a Director of Photography and editor, and looking toward the next chapter: working with brands that have something to build.