
A production leader and filmmaker who came up through the craft - camera, edit suite, studio floor - before building the production systems behind some of Hearst's most recognized video brands.
As Supervising Producer at Hearst Central Video, I oversaw the development of 16 series for active rotation for Cosmopolitan, Elle, Harper's Bazaar, and Esquire, growing combined monthly views by 24% and social following by 3.3 million without adding budget or headcount.
Before all that, the long way round. Broadcast journalism on Irish radio. Film school in Dublin, specializing in documentary directing and sound design.
Then New York and in my first year here I started capturing snippets of what was all new to my eyes, the color, the drama, the spectacular and the people. I thought the project would last the summer. It lasted twelve months. I edited it together, waited for a quiet news day, and dropped it. A Year in New York hit a million views in three weeks and earned a Vimeo Staff Pick. It's still the project I'm most proud of.
I joined Hearst in 2015 and spent a decade there, moving from shooting and editing for its biggest brands to designing the production frameworks that let those brands grow. That combination — knowing the craft from the inside and building the systems around it — is what I bring to every project.
Currently freelancing as a Director of Photography and editor, and looking toward the next chapter: working with brands that have something to build.